Babybel becomes functional with vitamins and probiotics


Since the impact of the coronavirus took hold in the United States, the company said family snacking habits have changed. From all-day snacks and treats in the early months of home orders to the growing focus on health and wellness through 2021, brands are responding to changing needs.

Babybel, which is part of Bel Brands USA, which is a subsidiary of the Bel Group, said sales growth for products with probiotic or prebiotic claims increased 14% in the past year.

Its new Babybel Plus + probiotic contains billions of live, active cultures of the probiotic strain LGG, which the company says suggests immune health benefits when consumed as part of a balanced diet and a healthy diet. healthy lifestyle.

Babybel Plus + Vitamins provides a source of vitamins A and B12, which are known to support eye health and metabolism, respectively.

“We’re excited to enhance the benefits of Babybel with an extension that gives families an easy way to get the extra nutrients they’re looking for in the same playful format they love.”Said Melanie Nemoy, Babybel USA brand manager.

“Both variants also provide a good source of calcium and protein, further contributing to the small ways that consumers can support their overall well-being this year.”

Like all Babybel products, Babybel Plus + also contains no preservatives, colors or artificial flavors.

Available in six-unit packs, Babybel Plus + Probiotic and Babybel Plus + Vitamins will launch in retailers nationwide in February 2021 for a suggested retail price of $ 4.49.


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