Care / Vitamin Review: Benefits, Risks, and Alternatives


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Care / of is a monthly subscription vitamin brand that tailors vitamins to a client’s individual health needs.

This article explores the Care / of brand and its reputation, what it has to offer, alternatives, and the benefits and risks associated with vitamin supplements.

Care / of was established in 2016 and is headquartered in New York. In November 2020, Bayer announced a controlling stake in the company.

Care / of offers personalized vitamin and supplement recommendations to clients after taking a short 5-minute quiz.

Care / of has an average customer rating of 4.6 out of 5 possible stars on Trustpilot. About 78% of their reviews give the company the full 5 stars. Positive reviews mention convenience. Negative reviews deal with issues with incorrect orders and shipping.

Care / of offers the following products:

Care / of asks customers to complete an optional quiz on their website to help them decide which vitamins and supplements would be right for them. They ask about age, gender, and location. They also ask about specific conditions and what a person would like to focus on, such as sleep, brain, heart, digestion, and energy.

The Care / of company offers an app that helps customers:

  • track their vitamins and supplements
  • Find out how vitamins and supplements work
  • manage their orders
  • receive new recommendations as their situation evolves

Care / of claims to offer complete transparency on the research and establishment of each product. They also claim that they are aware that not all products have scientific evidence to support their use and will try to be clear about this to customers.

They claim to be transparent about their supply chain, using high quality, sustainable and efficient ingredients.

Care / of Claim their customers can cancel or modify their subscriptions at any time.

The benefits of personalized vitamin services can include:

  • Convenience: The subscription service means that supplements are automatically delivered to a customer’s home on a regular basis.
  • Routine: The different vitamins come in one package, so people are less likely to forget to take a daily dose.
  • Health interest: With different supplements and vitamins available in one place, people may be more interested in some that they may not have previously considered.

The Food and Drug Administration (FDA) say that many supplements have a clean and safe track record. They also state that millions of people in the United States consume vitamin and diet supplements on a daily basis without adverse effects.

There are risks associated with personalized vitamin services:

  • Not regulated by the FDA: The FDA do not require vitamin and supplement agencies to be regulated by the FDA. This means that companies do not have to submit proof of the product’s effectiveness.
  • Some research suggests that there are no health benefits: According to a 2016 study, taking certain vitamin supplements does not offer any benefit and may potentially be harmful to your health.
  • Misleading health claims: Another study found that companies offering personalized vitamins may provide misleading or unreliable health claims and information.
  • Excessive vitamin intake: The American Society for Nutrition cautions that taking vitamins may increase the likelihood of getting more than the maximum tolerable intake of certain nutrients. This can lead to health risks.
  • The products are not recommended by doctors: While an online quiz may recommend a certain product to someone, it should not replace the advice of a doctor or healthcare professional. The FDA recommend that a person consult their physician before using any supplement product.
  • Cost: Personalized vitamin services can be more expensive than non-personalized options.

A review of studies from 2021 found that vitamin supplements did not have cardiovascular benefits. The review recommends that a healthy lifestyle and a balanced diet are more beneficial.

Alternative personalized vitamin brands include:

  • Ritual: This vegan company offers multivitamins based on a person’s age and gender. Customers can’t customize more than that.
  • Root : Rootine asks customers to take a lifestyle quiz and offers optional at-home DNA testing for personalized results.
  • Bazé: Clients receive a home blood test. Baze then analyzes the blood tests in their lab and offers personalized advice based on the results.
  • VitaFive: VitaFive offers gummy vitamins for people who may have difficulty swallowing pills. They don’t offer quizzes or tips, but they allow a person to customize their pack.

People can also consider the use of multivitamins. It is usually just one pill that contains the main vitamins and minerals that most people need. They are usually taken once or twice a day.

Check out the best traditional vitamin brands here.

How to choose the best personalized vitamins

A person should consider their budget when looking for the best personalized vitamin service. Some companies may offer “premium” products at an additional cost, but that does not necessarily mean that they are better than other products.

People should also explore the company’s website before purchasing a subscription. They could seek disclosures regarding product safety and testing. A person should also reconsider if they see ingredients like food coloring or dyes as these can outweigh the benefits of vitamins.

New customers can also consider trial periods, customer service, and the ease of canceling or changing a subscription.

Care / of offers a personalized subscription service for vitamins and supplements. Customers can take the quiz on their website to receive personalized advice on which supplements to order.

A person may want to consider the benefits and risks of personalized vitamins before purchasing. Alternative products and brands are available.

The FDA suggests that you always consult a healthcare practitioner before using a dietary supplement.


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