CDH acquired an 80% stake in GO Healthy, one of New Zealand’s largest vitamin brands, in 2017.
The company has long-standing contracts with Chemist Warehouse and has strived to take a share of the Australian vitamin market of $ 3.5 billion per year over the past two years.
It operates in the high-end segment of the market with distinctive black and gold labels on its products, which include items such as GO Apple Cider Vinegar Tablets, GO Biotic Support, GO Ginko 9000, and GO Laxative + Probiotic.
Go Healthy was created in 2008 in New Zealand by three entrepreneurs, Greg Driscoll, Kurt Renner and Lisa South.
This is the first potential big deal from a vitamin company after a wave of buyers took hold of Nature’s Care and Swisse, both of which went to Asian-based private equity or retail players.
It remains to be seen where the next set of owners will come from. China’s incoming supply has all but dried up this year, but bankers believe it is about the right size to grab the attention of one of Australia’s largest private equity stores or d ‘a regional commercial player. Strategic types that have recently emerged in the sector also include Nestlé and Unilever.
The sales process is expected to start towards the end of the first quarter of next year.