Probiotic Yogurt Market Outlook 2021 Pricing Strategy, Latest Industry News, Top Company Analysis, Research Report Analysis and Share by Forecast 2031

Future market outlook: IMF governments in its recent study on the probiotic yogurt market that the market will register a CAGR of 6.3% through 2021. The demand for probiotic yogurt is expected to continue to increase, especially due to the growing health awareness among people of all age groups.

In its new study, certified market research and consulting firm ESOMAR Future Market Insights (IMF) offers insight into the key factors driving demand for taurine. The report tracks global sales of taurine in more than 20 high-growth markets, and analyzes the impact COVID-19 has had on the food and beverage industry in general, and taurine in particular.

“As you adjust to the growing wave of veganism, the global market will experience an increase in probiotic yogurt made from plant sources or dairy alternatives. The dynamic preferences of vegans and flexitarians are remarkably influencing the probiotic yogurt market. . “said the IMF analyst.

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Probiotic Yogurt Market – Important Highlights

  • Spoon yogurt is estimated to hold the major market share in the projected years due to consumer preference for taste and texture.
  • Due to growing health concerns, low fat probiotic yogurt is estimated to dominate the market and is expected to have a CAGR of 6%.
  • At present, supermarkets dominate the global market share, however, it is estimated that online retailers will gain ground over the next projected years.
  • U.S. Expected To Be Strong In Market Due To Established Consumer Base
  • There are many opportunities for market growth in China in the foreseen years, as almost half of the people are overweight, and health problems are increasing among them.

Probiotic yogurt market – Drivers

  • The growing awareness due to the associated health benefits and its help in preventing diseases such as diabetes and facilitating weight loss will generate prospects for growth.
  • the probiotic yogurt market is expected to see an increase in demand for plant-based sources or dairy alternatives, adapting to the growing wave of veganism.
  • The growing preference for products made with natural ingredients is driving the demand for probiotic yogurt.
  • Increasing demand for exotic flavors like blueberry, mint cilantro, banana chocolate will drive the market growth.

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Probiotic yogurt market – Constraints

  • Is comparatively expensive compared to other dairy products which are seen as a key constraint on the market.
  • Consumer demand is changing rapidly, which is why companies must constantly innovate and improve, which can sometimes be a problem.

Impact of COVID-19 on the probiotic yogurt market

At the onset of COVID, the market was pulled by the storage of groceries which was followed by a lockdown. As health and hygiene were at the top of the customer list, sales of probiotic yogurt increased rapidly due to its excellent source of essential nutrients such as potassium, calcium, zinc, magnesium, vitamin B12 and vitamin B2. At the start of the lockdown, there was an increase in demand generated by e-commerce stores.

Competitive landscape

Players in the probiotic yogurt market are leaning towards expanding production facilities and increasing their product types in addition to opting for strategic collaborations to achieve competitive advantage. For this, they introduce probiotic yogurt infused with different flavors and exotic fruits. Some of the main companies operating in the market are Danone SA, General Mills, Inc., Nestlé SA, among others.

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Key segments

type of product

  • Drinkable probiotic yogurt
  • Spoonful probiotic yogurt


  • Animal-based
  • Herbal
    • Soy milk
    • Almond milk
    • Coconut milk
    • Others



  • Regular / Unflavored
  • Fragrant
    • Vanilla
    • Strawberry
    • Blueberry
    • Peach
    • Others

Fat content

  • Regular / whole milk
  • Low fat
  • Fat free

Sales channel

  • Hypermarkets / Supermarkets
  • Convenience Stores
  • Specialty stores
  • Online Retailers
  • Wholesalers
  • Groceries
  • Other retail formats

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