Vitamins and dietary supplements market is booming with increasing demand for nutrient rich foods among the geriatric population – The Food Beverage News


A food supplement is a product offered to supplement the diet. Food supplements can include herbs, minerals, plants, enzymes, amino acids, and several other ingredients. Some of the most consumed supplements include vitamin B12, vitamin D, and minerals such as iron and calcium. Few herbs like garlic and echinacea, as well as products like probiotics, glucosamine, and fish oils are enlisted in dietary supplements.

Global demand for vitamins and dietary supplements is on the rise due to increasing demand from the geriatric population. According to the study conducted by the National Institutes of Health, Tufts and Purdue University in America, the use of dietary supplements is widespread among people aged 60 or older. Thus, the growing population of old people in the world has resulted in a shift in healthcare spending which in turn is boosting the global market.

However, some of the concerns including drastically reduced amount of an active ingredient in a supplement, a nonessential material, substitution of a synthetic substance for a material of claimed natural origin may hamper market growth. Yet, consumers of all ages are already integrating dietary supplements into their daily lives, and the market is far from saturated, thus providing healthy growth opportunities for market growth.

The global vitamins and dietary supplements market is divided into types, applications, and regions. Based on type, the market is categorized into Omega-3, Herbs & Medicinal Plants, Vitamin A, Vitamin D, Vitamin B, Vitamin E, Vitamin C, Calcium, Probiotics, and others. The application segment of the market includes supermarkets and hypermarkets, drugstores and drugstores, online channels, etc.

Europe is expected to remain the largest regional market for vitamins and dietary supplements during the forecast period. Factors such as increasing healthcare expenditure, growing awareness of importance of vitamins and minerals for healthy lifestyle are mainly driving the market growth in the region. North America is expected to be the world’s second largest market for vitamins and dietary supplements. However, rapid market growth is expected to be seen in the Asia-Pacific region. Disposable income in the Asia-Pacific region is also increasing, the number of fitness and wellness centers is increasing, raising awareness among young people about adding healthy supplements to their daily diet. Second, the percentage of the geriatric population is very large in some Asian countries like Japan. This is another reason that drives the demand for vitamins and dietary supplements.

The major players operating in the global vitamin and dietary supplement market are Abbott Laboratories, GlaxoSmithKline, Bionova Lifesciences, Pfizer Inc., Herbalife International, Bayer AG, Amway, DaniscoA / S, Carlyle Group, Arkopharma Laboratoires Pharmaceutiques, Nutraceutics Inc. and Glanbia Nutritionals among others. In October 2020, Abbott Laboratories launched strawberry flavored dietary supplements in India.

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With a Masters Degree in Brewing Technology and 6 years of global writing experience, Jerri has been one of the most workaholic and dedicated team members at thefoodbeveragenews.com portal. She has been part of this portal for 4 years now. Jerri started a career in writing as a freelance writer and the trip was worth watching and reviewing. She manages the beverage industry area of ​​the portal and, together with her team, provides readers with all the essential and breaking news and reports in an easy and understandable way.


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